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  1. The rise of the album prolly did woderns for rock music as ‘art’. Pop albums had been around long before 60s rock, but they usually had one or two hits and throwaway filler material. The creative advantage of hit-song-writing was it drove composers to come up with really good songs, but the creative disadvantage was the song generally had to be a crowd-pleaser. But not all great songs were immediately likable or appealing to ‘everyone’. Also, hit-song-centrism tended to lead to formula-ism as the composer tried to repeat the successful formula over and over, and in a way, this was the downside of the Brill Building system. Lots of great talent but they were focused on creating the next hit. Beatles of course wanted to score a lot of hits. But, if they’d been single-centric, they might have poured most of their energies into continuing with the ‘right formula’. But they came to be album-centric. So, as long as they came up with few hits a year, they could focus on other kinds of songs that might not be singles or hits but could be musically more interesting and serve as springboards for yet newer ideas. from RUBBER SOUL, for example, wasn’t a hit single but it has one of the most interesting arrangements in any Beatles song. This is true of the Stones too. Some of their most interesting songs weren’t hit singles and may not even have been released as singles. Consider ‘Think’ and ‘I am Waiting’ on AFTERMATH. There was only one mild hit from Byrds’ , but that album is a real wonder. Also, if singles failed, they pretty much disappeared from the market forever. But even if an album failed, it could still be readily found in many record shops. Like VELVET UNDERGROUND AND NICO. More posterity.

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